Open-Ended Questions: 28 Examples of How to Ask Properly

Roland Vojkovský Roland Vojkovský · 7 min read

The power of open-ended questions lies in the insights they unlock.

Mastering open-ended questions is key, as they unlock more than just brief replies. They invite deeper thoughts, opening doors to honest conversations. The skill of openness and support is crucial for team leaders who want to cultivate a similar culture among their employees and customers. Unlike yes-or-no questions, open-ended ones pave the way for people to express themselves fully.

They are not just about getting answers, but about understanding perspectives, making them a valuable tool in the workplace, schools, and beyond. Through these questions, we dig deeper, encouraging a culture where thoughts are shared openly and ideas flourish.

What is an open-ended question?

Open-ended questions kick off with words like “Why?”, “How?”, and “What?”. Unlike the yes-or-no kind, they invite a fuller response. It’s not about getting quick answers, but about making the respondent think more deeply about their answers.

These questions ask people to pause, reflect, and delve into their thoughts before responding. It’s more than just getting an answer—it’s about understanding deeper feelings or ideas. In a way, open-ended questions are bridges to meaningful conversations, leading to a richer exchange of ideas and insights.

Comparison: Open-ended vs closed-ended questions

Open-ended and closed-ended questions serve as the two sides of the inquiry coin, each with its unique advantages.

Open-ended questions:

  • Kickstart with “How”, “Why”, and “What”
  • No set answers, sparking more thought
  • Encourage detailed responses, explaining the ‘why’ or ‘how’

Closed-ended questions:

  • Often have a “Yes” or “No” response
  • Feature predetermined answers (e.g., Options A, B, C)
  • Aim for specific, clear-cut responses, making them quick to answer

Together, they balance a conversation. Open-ended questions open up discussions, while close-ended questions keep them on track.

Benefits of asking open-ended questions

  1. Deeper understanding: They dig deeper, unveiling more than just surface-level information.
  2. Enhanced communication: Open-ended questions foster a two-way dialogue, making conversations more engaging.
  3. Building trust: When people feel heard, it builds trust and a strong rapport.
  4. Encourages critical thinking: These questions nudge towards reflection, enhancing critical thinking skills.
  5. Uncovering insights: They can bring out hidden insights that might stay buried otherwise.
  6. Problem-solving: By identifying core issues, they pave the way for effective problem-solving.
  7. Personal growth: Promoting self-reflection, open-ended questions contribute to personal growth and awareness.

As you can see, open-ended questions pave the way for in-depth responses. Unlike a simple ‘yes’ or ‘no’, they encourage individuals to share more. This leads to richer engagements, giving a peek into others’ perspectives. It’s more than just collecting data; it’s about understanding the context behind it. Through open-ended questions, discussions become more engaging and informative. It’s a step towards fostering a culture of open communication and meaningful interactions.

28 examples of open-ended questions


Questions for team meetings:

  1. What steps could enhance our meeting’s effectiveness?
  2. How does our meeting structure support or hinder our goals?
  3. What topics should be prioritized in our next meeting?
  4. How can we make our meetings more engaging and productive?
  5. What was the most impactful part of today’s meeting?
  6. If you could change one thing about our meetings, what would it be?
  7. How do our meetings compare to those in other departments?

For company surveys:

  1. What aspects of our culture contribute to your job satisfaction?
  2. How could we modify our workspace to boost productivity?
  3. What are your thoughts on our current communication channels?
  4. How would a flexible work schedule impact your work-life balance?
  5. What training or resources would further your career development here?
  6. How do our company values align with your personal values?
  7. What suggestions do you have for improving team collaboration?

Ideas for brainstorming sessions:

  1. What alternative solutions could address this challenge?
  2. How might we streamline our brainstorming process?
  3. What barriers are hindering creative thinking in our sessions?
  4. How do you feel about the diversity of ideas presented?
  5. What methods could we employ to encourage more innovative thinking?
  6. How can we better document and follow up on ideas generated?
  7. What factors should be considered when evaluating potential solutions?

For classroom discussions:

  1. What teaching methods engage you the most?
  2. If you could redesign our classroom, what changes would you make?
  3. How does peer interaction enhance your learning experience?
  4. What topics or subjects would you like to explore in more depth?
  5. How could technology be integrated to enhance learning?
  6. What challenges do you face in achieving your academic goals?
  7. How could the school support you better in overcoming academic hurdles?

How to craft effective open-ended questions

Crafting effective open-ended questions is an art. It begins with choosing the right starters like “How”, “What”, and “Why”.

  • How: Sparks explanation or process.
    • Example: How did you come up with this idea?
  • What: Invites description or elaboration.
    • Example: What were the main challenges faced?
  • Why: Delves into reasoning or justification.
    • Example: Why do you think this approach works best?

Using these starters makes it easier to receive thoughtful answers that lead to deeper thinking and understanding.

Beyond starters, here are more tips:

  • Be clear: Ensure clarity to avoid confusion.
  • Avoid leading: Don’t direct towards a specific answer.
  • Keep it simple: Steer clear of complex language.
  • Encourage thought: Frame questions to prompt reflection.
  • Be open: Prepare for unexpected answers.
  • Practice active listening: Show genuine interest.
  • Follow-Up: Delve deeper with additional questions.


Characteristics of good open-ended questions:

  • Interest: Be genuinely interested in the responses.
  • Clarity: Keep your question clear and straightforward.
  • Neutral tone: Avoid leading or biased words.
  • Emotive verbs: Use verbs that evoke thoughts or emotions, like ‘think’, ‘feel’, or ‘believe’.
  • Non-accusatory: Frame your question to avoid sounding accusatory, which can hinder honest responses.

For instance, instead of asking “Why did you choose this method?”, try “What led you to choose this method?”. It feels less accusatory and more open to insightful responses.

When to Use Open-Ended Questions

Open-ended questions are invaluable tools for diving into meaningful conversations, whether in live discussions or self-paced surveys. Acting like keys, they unlock the reasoning behind people’s thoughts and feelings. For example, incorporating open-ended questions into your Net Promoter Score (NPS) surveys can offer insights into why customers assigned a specific score.

These questions are particularly effective for sparking deeper thinking and discussions. Imagine you’re in a team meeting and you ask, “What can we do to better deliver our projects?” The room is likely to fill with useful suggestions. Similarly, in customer service emails, posing a question like “How can we improve your experience?” can provide insights that go beyond the scope of pre-crafted templates.

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In educational settings, questions like “How can we make learning this easier for you?” can encourage thoughtful answers. This not only enhances the learning environment but also fosters a culture of open communication. By asking such questions, you’re doing more than just seeking answers; you’re inviting deeper thought and engagement.

The real magic of open-ended questions lies in their ability to transform basic interactions into opportunities for greater understanding and learning. Whether you’re conducting a survey, such as an Employee Net Promoter Score, or simply having a team discussion, these questions add context and depth. They turn simple exchanges into meaningful conversations, helping you reach the ultimate goal—whether you’re talking to team members or customers.

Bonus: 8 of our favorite open-ended questions for customer feedback

Embarking on the open-ended questions journey? While Nicereply specializes in collecting easy-to-digest feedback through stars, smiley faces, or thumbs up/down, we see the value in the detailed insights open-ended questions can provide. Here’s a list of our favorite open-ended questions to enhance your customer satisfaction insights:

  1. How could we improve your experience with our customer service?
  2. What did you appreciate most about your interaction with our team?
  3. Were there any aspects of our service that fell short of your expectations?
  4. What additional services or features would you like us to offer?
  5. How would you describe your overall satisfaction with our service?
  6. What suggestions do you have for our support team to serve you better?
  7. What were the key factors that influenced your satisfaction with our service?
  8. How does our customer service compare to others you have experienced?

Though Nicereply’s focus is on clear-cut feedback, engaging with open-ended questions on a separate note can offer a richer understanding of your customer’s experience.

1: How could we improve your experience with our customer service?

Asking for feedback shows you’re keen on making your service better. It helps understand what customers think, find out what’s missing, and aim for the best. This question really shows that a company cares about improving.

2: What did you appreciate most about your interaction with our team?

Finding out what customers like helps grow those good parts. It’s a way to cheer on what’s going well and make sure these good habits keep going strong.

3: Were there any aspects of our service that fell short of your expectations?

Knowing what let customers down is the first step to fixing it. This question can bring out hidden issues, making it easier to sort them out. It also shows customers that their happiness is important and their worries are heard, which can really boost the bond between the customer and the company, a crucial factor in building customer loyalty.

4: What additional services or features would you like us to offer?

Uncovering customer desires helps in tailoring services to meet their needs. It’s a proactive step toward innovation based on customer-driven insights.

5: How would you describe your overall satisfaction with our service?

This question opens up a space for many different reactions and stories. It captures a general feeling that can be explored more for deeper understanding.

6: What suggestions do you have for our support team to serve you better?

This question invites customers to share ideas on improving our service. It’s a positive way to get useful feedback. It also shows a commitment to getting better and valuing what customers have to say, which can build trust and good relations.

7: What were the key factors that influenced your satisfaction with our service?

Looking into the details of satisfaction helps to understand what makes good service for customers. It’s a logical way to break down customer satisfaction.

8: How does our customer service compare to others you have experienced?

A comparative question provides a reality check and a broader industry perspective. It’s a way to understand your competitive standing from a customer-centric viewpoint.

It also may provide insights into areas where competitors excel, offering a benchmark for improvement, or areas where your service shines, which can be leveraged in marketing and brand positioning.

Conclusion: Open-ended questions in a nutshell

Open-ended questions are conversation starters, allowing for a richer exchange of ideas. They help individuals express themselves more fully, paving the way for a deeper understanding.

In business, particularly in customer support, these questions are crucial. They help unearth the customer’s perspective, providing key insights for improving service. For support professionals, every open-ended question is an opportunity to better understand customer needs and enhance the dialogue. Through these questions, a culture of open communication and continuous learning is fostered, which is essential for delivering exceptional customer service.

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Roland Vojkovský Roland Vojkovský

Roland is the go-to guy for content marketing at Nicereply. With over a decade of experience in the field, he took the reins of the SEO department in April 2023. His mission? To spread the word about customer experience far and wide. Outside of the digital world, Roland enjoys quality time with his wife and two daughters. And if he's in the mood, you might catch him lifting weights at the gym—but don't hold your breath!

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