The Top 13 Inspiring Lady Bosses to Know in CX & Support

Mercer Smith-Looper Mercer Smith-Looper · 6 min read

“As a community, if we band together, we can achieve almost anything.”

International Women’s Day is an excellent time to give credit to some of the amazing women in the customer support, success, and customer experience world.

With so many amazing women to choose from, it was pretty difficult, but here’s our list of the top 13 women that made the cut:

Kathy Sierra

Kathy Sierra might not be explicitly involved in support or success, but her books, including Badass: Making Users Awesome, have influenced a number of us in the industry. She’s consistently done an excellent job in influencing the industry with how we think of what software is and how to support it. Check out her writing or find her on her website which has her blog, her publications, links to videos of talks, and a whole page of pictures of ponies.

Natalie Keshlear

Natalie may not be immensely well-known in the speaking world nor be shouting her message from the rooftops, but that doesn’t make what she has to say any less valuable to know about. Reading through her Medium articles, one uncovers a great deal of emotional knowledge that helped make Basecamp, according to one colleague, what it is today in terms of management and emotional navigation.

Sarah Hatter

Sarah has done tons of amazing work for the modern support industry. From creating UserConf (now Elevate) and publishing The Customer Support Handbook, Sarah has done immense work in our space. Her conferences have made a community for people to get to know each other, and sparked the fire for other primarily online communities to flourish.

Her twitter is just the right balance of knowledge and humor, and her company CoSupport helps companies all over the world learn how to do support better.

Emily Triplett Lentz

Emily—originally from Basecamp and HelpScout and now at Loom—is an amazing writer and editor in the support community. Her fantastic blog posts for Help Scout helped a whole userbase of support agents learn how to do support better, and her editing is, according to her colleagues, the very best.

Her twitter is a great view of the day-to-day at Help Scout as well as quality shares of fun functional support tidbits.

Sarah Betts

Sarah was effectively mentioned by almost every person that we talked to for this piece.

Her twitter is one of the best places that you can go to when it comes to thoughtful critiques, commentaries, and up-votes on support processes and trends. Not only that but in communities like Support Driven her voice is an unparalleled one of reason. She’s an advocate for the people: all people, not just customers.

Leah Knobler

Another Help Scout employee, Leah has a true eye and ear for excellent support. While she’s the Director of Talent Acquisition at Help Scout and isn’t directly involved in their support organization, she has shared knowledge on video, tips on using video for support, and how to communicate it that has helped many teams, remote or otherwise, do support better. She is truly inspiring. To check out more, here’s her twitter.

Abby Armada

Abby leads the customer support team at Flickr and hosts the Support Driven podcast. She serves a unique perspective on the way support should be done and has years of experience in support or working with people.

Her twitter is a fun representation of her various hobbies and interests, with some support thrown in, and the Support Driven recap podcast recordings can be found here.

Sarah Chambers

Formerly the Director of Customer Support at Kayako, now the founder of Supported Content, it feels as though Sarah and her team keep many SaaS companies’ content afloat! Sarah has written tons of articles that can be found across the web. Her personal Medium account covers a number of things that range from learning to work remotely to understanding deeper emotions within yourself, while her LinkedIn sports useful shares to things written and produced by Supported Content.

Check her out on twitter if you’re looking to find more.

Alison Groves

Originally at Zapier, then Basecamp, and now part of Help Scout, Alison has amazing support work under her belt. Her documentation is unparalleled, the ebooks she worked on at Zapier are fantastic and, just in general, she’s an all-around good egg.

She’s done volunteer work with Support Driven as well as sharing her own thoughts on her twitter.

Andrea Badgley

Andrea is the Director of Operations at Support Driven but, before that, she worked as a support lead, and support engineer at Automattic. Andrea’s career blog on her website is one of the most useful pieces of reading that someone starting in support can find: it covers everything that she has done from beginning to end. So, it charts her journey from a support engineer to a team lead, on to the head of operations: pretty impressive. There are articles about leading a distributed team, putting on large events (and budgeting for donuts) and everything in between.

You can find her on twitter at @andreabadgley and in the Support Driven slack.

Diana Potter

Diana has been working in the support game longer than most, and has unique insights and wide reach to prove it. Currently working at Qwilr and co-hosting the Support Driven podcast with Abby Armada, Diana keeps herself busy with writing about topics where her experience leads her: documentation, for example, is a favorite point of discussion.

Check out her posts on Twitter to get more of a taste and see her expertise in action.

Lisa Hunt

Lisa is a customer success champion for Geckoboard that has recently started her own Patreon to continue producing and providing amazing meetups, podcasts, and writing for the support community. She also produced the Support Breakfast podcast with some of the other people on this list.

Though the podcast is not being recorded currently, hopefully Lisa’s Patreon will help and it will soon come back into existence. In the meantime, it remains an excellent resource to refer back to.

Check out Lisa on twitter for more information about her Patreon, any new projects she’s got going on, and also any fun, nerdy trivia she sees fit to share.

Denise Twum

Denise Twum gave a talk a year ago about how to create your own job in support, and it inspired a slew of support people to discover what it was that sang to them most and got them most jazzed up for work. She’s worked in support, managed in support, and now she has a role that SmugMug created specifically for her: the Support Process Manager. She’s also deeply invested and involved in the Support Driven community, specifically the Leadership channel there.

Check her out on twitter for K-Pop facts, knitting, support, and the best smile on the planet.


All of these women are strong, powerful, capable, and amazing in their own ways.

On this Women’s Day, it is our pleasure and honor to call attention to the work that they’re each doing in their own part of the support world and encourage you to look to them for inspiration and knowledge. Similarly, know that you, too, are amazingly strong and capable of doing great things! As a community, if we band together, we can achieve almost anything.

How did you like this blog?


Mercer Smith-Looper Mercer Smith-Looper

Mercer is the Head of Support at Appcues, a yoga fanatic, and strives to make the world a little bit happier one customer at a time. You can find her at and on Twitter at @mercenator.

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