How To Create User-Generated Content From Your Surveys

Jack Roger Jack Roger · 4 min read

User-generated content can be an image, a user review, or a video – content created by your customers. Your customer satisfaction survey can be a good source!

While user-generated content has gained immense popularity because of its transparency and credibility, it adds to a brand image. Unfortunately, many brands struggle to create or fetch user-generated content for their brand.

So, how can brands that struggle with getting enough UGC, cash up on this trend? A customer satisfaction survey can be a good solution for brands to gain more UGC.

In this blog, we will tell you exactly how you can create user-generated content from a customer satisfaction survey. So, keep reading to know more.

Can A Customer Satisfactory Survey Actually Help You Generate UGC?

A customer satisfaction survey is almost like a social listening activity that helps you understand what your customers like and dislike about your brand. You get to know all the grey areas that you need to work upon.

Your customers get a space where they can openly talk about their experience with your brand. Your questions can be subjective or objective, and you can repurpose their responses for your marketing strategies.

UGC is merely your customers sharing their experiences with your brand. These experiences can be highlighted on the website in a form of a social media wall.

You can ask your users to post their feedback and posts directly on your social media wall which can become a win-win for your brand.

Create User-Generated Content From A Customer Satisfaction Survey
If you want to generate UGC from a customer satisfaction survey, you need to start by creating a questionnaire that would give responses that you can easily repurpose for your marketing.

customer satisfaction

1.Keep It Short & Simple

Keep it short and simple – this is really the key to getting your survey answered by your customers. Because let’s face it, no one likes answering a lengthy never-ending survey.

Try adding questions like: “Did you have a good time at our restaurant”, or “Would you like to visit us again?”. These questions can be answered with a ‘Yes’ or a ‘No.’

You could also go for multiple-choice questions offering them four different choices or scale questions where they can tell you that on a scale of 1-10, how their experience was. You can repurpose this data into your marketing strategies.

Like 80% of our customers are recurring, or meatball spaghetti is the most liked mean at our restaurant.customer satisfaction

2.Try Building Relationships With Your Customers

Stop treating your customers’ satisfaction survey as just a one-time thing. Try to use it as a way to build a brand-customer relationship. When you take surveys with your customers and repurpose their UGC in your marketing campaigns, they are impressed to see that you value their opinions.

Once you create UGC from their answers, you can send your campaign back to those customers and share with them that their words have made it to your campaigns.

It will not only impress your customers but will turn them into your brand advocates, who would always be willing to give survey answers for you.customer satisfaction

3.Offer Rewards To Customers

Turn your customer satisfaction survey into something rewarding for your customers rather than something they are being forced to do. You can offer them an extra 20% off on their next purchase with you. Or you can offer them a scratch card that has different rewards.

It will create excitement in your customers and they would willingly want to give answers to your Customer Satisfaction survey, even if the questions are subjective. You can use these answers as quotes from your customers.

You can insert these quotes in eye-catching designs, colours and fonts and post them as an image on marketing channels.customer satisfaction

4.When And How To Send The Survey?

Remember not to be a pusher and randomly bulk your customers’ inbox with surveys. Strategically choose when your customers would be most willing to take your survey. The best time is right after they have made a purchase with you.

That’s because they just had the experience with you so they would be more likely to answer the survey and share their thoughts with you. You can create a questionnaire and send them to the email right after the purchase or once the product gets delivered to them.

Why Choose User-Generated Content As A Marketing Strategy?

  • One of the significant UGC advantages is that it helps create and share relevant and valuable information with customers. It lets you connect with your customers on a personal level.
  • After the rise of the internet, consumption has changed leaps and bounds. According to MarketingProfs, 65% of purchases are influenced by UGC.
  • They want to see real people who have bought the same products or services and know about their experiences. UGC offers authenticity and transparency to customers.
  • It helps the customers to connect with the seller and builds a bridge between the buyer and seller. Increased customer access to different products has become necessary to create a bridge between them.
  • UGC strategies go beyond simply taking user content. The rise of UGC strategies has given marketers a new way to engage with consumers. Simply said, people are more likely to trust information coming from friends and family over traditional advertising.
  • The key here is not to simply take user content but to understand how to best use it. For UGC strategies to work, brands must commit to engaging consumers in a fundamentally new way—creating a dedicated community that feels connected, valued, seen, and heard by the brand.
  • By allowing people to express their own opinions, feelings, and experiences, you create a positive brand image, which increases customer loyalty and trust.NPS data

Let’s Call It A Wrap!

Reaching the end of this blog, we hope that you have a better understanding of how you can create user-generated content from a customer satisfaction survey.

So, these are some of the steps that can help you to create user-generated content from the customer satisfaction survey.

You can repurpose this user-generated content for multiple marketing strategies. Remember, the best business outcomes you achieve when you leverage UGC campaigns. Keep in the mind three key business goals:

  • increasing consumer engagement with a sense of authenticity,
  • creating higher customer advocacy and trust in the brand,
  • accelerating sales growth.

How did you like this blog?


Jack Roger Jack Roger

Jack is a technical writer. He is passionate about researching meaningful content. Also, he loves to convert his ideas into words such as innovation, technology, social media trends, and digital marketing strategies.

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