The Best Customer Service Examples of 2022

Oscar Rodriguez Oscar Rodriguez · 5 min read

Wondering what excellent customer service should look like? Check out our list of the best customer service examples of 2022.

In today’s world, excellent customer service might be more important than ever. Customers will always remember how they were treated, not just what they bought.No matter what your occupation is, you are also a customer. You expect businesses to go the extra mile to provide you with great service. It must be easy for you to remember all your worst experiences, but no doubt you also remember the best ones.

In this blog post, we will take a look at some of the best customer service examples of 2022. We will discuss what made these examples so exceptional, and we will provide tips on how you can emulate their success!

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Examples of the best customer service in 2022

1. Be attentive like Nordstrom

Being attentive means being present and engaged with the customer. It means making eye contact, using open body language, and being respectful.

But what if your customer service solely works online?

This is when active listening comes in handy. Active listening is all about hearing not just the words that the customer is saying, but also the emotions and intent behind them.

For example, if a customer is telling you about how their product arrived damaged, you should not only apologize and offer to send them a new one. You should also express empathy and concern. This will show the customer that you truly care about their experience and that you are invested in making things right.

Jess from Nordstrom shows that she is truly sorry for the damaged shoes and offers to help the customer in any way possible. This is a great example of being attentive and admitting when you or your company made a mistake.

2. Be responsive like Ryanair

Customers appreciate it when businesses are responsive to their inquiries. This means having a quick turnaround time for emails, phone calls, and social media messages.

It can be helpful to set up an automated response system that lets the customer know that their message has been received and how the company plans to address their inquiry. If the customer needs to send a message outside of business hours, they should still receive a prompt response.

Sometimes the channel that the customer chooses to reach out on will dictate the response time. For example, if a customer sends a message on Twitter, they will expect a quicker response than if they sent an email.

3. Make it personal like Wendy’s

This is close to the previous tip, but it’s worth mentioning separately. Personalization can take many forms, but ultimately it’s about making the customer feel special.

It could be as simple as sending a handwritten note with their purchase or calling them by name when they make a call or send an email. You could also go above and beyond by doing something unexpected, like upgrading their shipping for free or throwing in a bonus product. This can truly make the customer feel appreciated.

It’s super easy to add personalization to your customer service. Just make sure that you’re not going overboard and that the personalization is appropriate for your brand. If jokes and lighthearted banter are your things, go for it! But if you’re a more formal brand, stick to the basics.

Wendy’s uses humor in their Twitter replies, which is appropriate for their brand. But they also make sure to address the customer’s inquiry and provide helpful information.

4. Empathize with the customer like Apple

Empathy is all about understanding and sharing the feelings of another person. It’s like walking in their shoes or seeing the world from their perspective.

You have that one friend who is always there for you, no matter what. They listen to your problems and they offer helpful advice. That’s the kind of friend we all need, and that’s the kind of customer service we should all strive for.

Even if the customer is in the wrong, showing sympathy and being compassionate can go a long way.

In this example, Apple does great work in empathizing with the customer. They not only apologize for the inconvenience, but they also make sure to help the customer troubleshoot the issue.

Here’s another example from Lexus. A sad emoji and the customer’s name are used to show empathy and concern. 

5. Always follow up like Gerry from SurferSEO

Following up with customers shows that you care about their experience and want to make sure they’re happy. It’s also a chance to address any issues that may have come up or resolve any problems that the customer had.

Don’t be afraid to reach out and check-in, even if it’s just a quick email or phone call. In the example below, Gerry from SurferSEO does an excellent job of following up with me after I created a ticket and didn’t reply to him right away.

6. Analyze your feedback with Nicereply

You can’t improve your customer service if you don’t know what needs to be improved.

That’s why it’s so important to analyze your feedback, whether it’s positive or negative. Look for patterns and trends in the comments and use them to inform your decisions.

You can also ask customers directly for feedback, either through surveys or one-on-one conversations. These types of interactions can be incredibly valuable in understanding how you can better serve your customers.

Extra Tips

Well, the examples above should give you a good starting point for excellent customer service. But we want to leave you with a few extra tips that will help you take your online customer service to the next level.

  • Train your employees properly. Difficult customers are going to happen, no matter how great your customer service is. That’s why it’s so important to train your employees on how to deal with difficult situations.
  • Be proactive. Social media is all about being proactive. You need to be constantly monitoring your channels for mentions, comments, and messages. The sooner you can reply, the better.
  • Don’t be afraid to get personal. As mentioned before, adding a personal touch to your customer service can go a long way. But don’t be afraid to take it a step further and really get to know your customers.
  • Use technology. Technology can be a great help when it comes to customer service. Freeing up your employees to focus on more important things is the wise thing to do. 
  • Stay up-to-date with the latest trends.  Customer service changes as well and you should implement changes that are a good fit for your business. You can always experiment with new things and see what works best for you.

Be reachable. Add your contact information to your website, social media profiles, and anywhere else you can think of. The easier you are to reach, the better.

Bonus Tip – Create a Rapport

Building a rapport with customers is about creating a connection. It’s about making the customer feel valued and appreciated.

One way to do this is by using the customer’s name. Another way is to ask questions and listen to the answers.

top questions nicereply ebook

If you can relate to the customer on a personal level, that’s even better.
In this Twitter reply by ClickFunnels, they simply use the name of the customer and apologize for the inconvenience. This small gesture must make the customer feel valued and respected.

Wrap Up

Well, there you have it!  These are just a few examples of excellent customer service that you can use as inspiration for your own business.

Always keep in mind that great customer service is not only about solving problems but also about creating a positive experience for your customers. Your customers are the ones paying your bills, so give them the service they deserve!

Do you have any examples of excellent customer service that you’ve experienced? Keep that same level of excellence in your own business and you’re sure to succeed!

How did you like this blog?


Oscar Rodriguez Oscar Rodriguez

Oscar Rodriguez is a content marketer and the founder of, a blog that covers topics such as business software, online businesses, and income generation.

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