The Ultimate Guide to Net Promoter Score

Simona Benetinová Simona Benetinová · 1 min read

All you need to know about NPS.

How well do you know your customers? Many companies invest a lot of money, time, and energy in their marketing campaigns. They are constantly improving their product, offering discounts, preparing an attractive competition. Finally, what really matters is customer loyalty.

The loyalty of your customers determines whether they will return to you in the future and whether they will recommend you to other people.

On the other hand, the key to customer loyalty is the ability to tailor your communication & services to their needs.

“You can’t treat every customer the same. If you ask someone who’s unhappy with your product to participate in a case study, they will very likely say no – and you might even damage your relationship further.

Measuring NPS will help tailor your brand communication to each user, so you can be sure they land on the mark.“

Our Ultimate Guide to Net Promoter Score is here to help you with that. Remember, NPS surveys are a goldmine of valuable data – but first of all, you need to understand them.

In this ebook you will find:

  • What is NPS & why you should measure it
  • How is NPS calculated
  • How to read the results of your score
  • How to follow up after the NPS survey
  • Combining NPS with other metrics
  • NPS in practice

nps guide

How did you like this blog?


Simona Benetinová Simona Benetinová

Simona enjoys everything related to marketing, the digital, and technologies. Read her latest news from the world of product marketing and Nicereply. Subscribe to the Nicereply's newsletter and you won't miss any great tip from support experts.

Related articles

Envelope icon

The best customer service tips every week. No spam, we promise.

Get guides, support templates, and discounts first. Join us.

Pencil icon

Are you a freelance writer? Do you want your articles published on Nicereply blog?

Get in touch with us

Facebook icon Twitter icon LinkedIn icon Instagram icon