Net Promoter Score

Net Promoter Score
One Number You Need to Grow

The One Number You Need to Grow


NPS sorts your customers into three categories: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6).

NPS score is calculated using this formula:
NPS = %Promoters - %Detractors

Loyal customers & profits

Loyal customers & profits


NPS measures the loyalty that exists between your company and your customers. Promoters generate higher margins and annual spending than Detractors do.

Get to know your critics

Get to know your critics


Detractors complain more frequently and consume more service resources. Achieve higher profit by turning Detractors into Promoters.

Instant follow ups

Instant follow-ups


Follow up with customers who are willing to share their thoughts with you and instantly respond to their concerns or issues.

“Without trust, there can be no loyalty - and without loyalty, there can be no true growth.”

The Effortless Experience Book
Fred Reichheld
The Ultimate Question

How does it work?


  1. Contact list

    Create a list of contacts you wish to address in your NPS campaign.

  2. Launch campaign

    Prepare your survey and campaign and send it to your contacts.

  3. Collect feedback

    Receive NPS scores and feedback from your customers. Find out who is a Promoter, and who is a Detractor.

  4. Follow up

    Quickly respond to your unhappy customers’ feedback and make them happy again!

Join leaders in customer happiness


No credit card required. All features included.