The concept of customer-centricity and customer-centric culture has been around for nearly 20 years now. Some of the world’s most well-known brands like Apple, Starbucks, Ikea, and Airbnb to name just a few, have adopted the customer-centric approach in the way they run their businesses. Today, they owe a great deal of their success to … Continue reading Customer-Centric Culture: Does Your Support Really Care?