Measuring customer satisfaction means having a better idea of what works to keep you customers
satisfied – and what leaves them unhappy. As the old saying goes “what gets measured, gets
If we’re keeping customer satisfaction on top of mind, and constantly looking for ways to improve, we reduce the chance of something going wrong.
Ongoing satisfaction leads to loyalty and is key in creating a long-term relationship with your customers. But keeping a long term relationship functioning is hard work. You need to keep delivering value time and time again to keep your customer satisfied.
CSAT is the most common metric for measuring customer satisfaction because it is simple to
easy to understand. Everyone in the company can easily interpret scores.
Customers can give feedback with just one click and clearly understand what’s being asked of them.
Ready to learn how?