The Complete Guide to Customer Experience Management in 2023

To understand CXM and its importance, brands must first absorb the impact good (or bad) customer experience has on their customers and reputation. What is customer experience management (CXM)? Customer Experience is how a customer feels about your brand. ‘Feels’ is indicative of emotions – what emotions a customer is going through as they interact … Continue reading The Complete Guide to Customer Experience Management in 2023